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Response to ESMA’s consultation on its Guidelines on certain aspects of the MiFID II suitability requirements

Following amendments to the MiFID II Regulation with regard to ESG financial products, the ESMA opened a public consultation in order to complete and update its guidelines. At Neuroprofiler, we…

Continue ReadingResponse to ESMA’s consultation on its Guidelines on certain aspects of the MiFID II suitability requirements

Cognitive Bias: implicit associations

What implicit associations do we make when making decisions? Let’s have a look at this yogurt. What kind of conceptual associations does our brain make when faced whith this yogurt?…

Continue ReadingCognitive Bias: implicit associations

Cognitive Bias: Partition Dependence Bias

You have to allocate some resources among three business units of your firm, located on three different continents. Let’s say the three business units have the same needs and profitability.…

Continue ReadingCognitive Bias: Partition Dependence Bias

Sustainability preferences: the limit of self-assessment

A growing appetite for sustainability The growth of SRI, or socially responsible investment, is closely linked to European regulations, which are gradually shaping its contours. The MiFIDII law and the…

Continue ReadingSustainability preferences: the limit of self-assessment

Cognitive bias: representativeness bias

You have just invested in a new fund specialized in Agrotech. The funds has increased by 30% this month. What is the most likely explanation of this huge increase? The…

Continue ReadingCognitive bias: representativeness bias

Cognitive bias: Unit dependence and naive diversification

Naive diversification and unit dependence Let's make a simple case study so you will easily understand the unit dependence bias and naive diversification. You are given $20,000 by a relative.…

Continue ReadingCognitive bias: Unit dependence and naive diversification

Cognitive Bias: Change blindness

Look at the video below. https://youtu.be/IGQmdoK_ZfY Did you see the trick? If not, watch the video again more carefully! This video is a famous example of change blindness. Change blindness…

Continue ReadingCognitive Bias: Change blindness

Cognitive Bias: Utilitarian and Emotional Ethics

Ethics and sustainable investments The increasing appetite of consumers for bio products and sustainability investments reveals the desire of the young generation for a more ethical life and planet. Sustainable…

Continue ReadingCognitive Bias: Utilitarian and Emotional Ethics

Cognitive bias: money and social norms

Join me in this example that will make it easy for you to understand what social and money norms are. You have just bought a house for your family. The…

Continue ReadingCognitive bias: money and social norms

Cognitive bias : Procrastination

Procrastination is the action or habit of delaying activities or situations that should be attended to, replacing them with other less relevant situations that we find more enjoyable. “Good resolutions…

Continue ReadingCognitive bias : Procrastination
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