Cognitive Bias: implicit associations
What implicit associations do we make when making decisions? Let’s have a look at this yogurt. What kind of conceptual associations does our brain make when faced whith this yogurt?…
Cognitive Bias: Partition Dependence Bias
You have to allocate some resources among three business units of your firm, located on three different continents. Let’s say the three business units have the same needs and profitability.…
Sustainability preferences: the limit of self-assessment
A growing appetite for sustainability The growth of SRI, or socially responsible investment, is closely linked to European regulations, which are gradually shaping its contours. The MiFIDII law and the…
Cognitive bias: representativeness bias
You have just invested in a new fund specialized in Agrotech. The funds has increased by 30% this month. What is the most likely explanation of this huge increase? The…
Cognitive bias: Unit dependence and naive diversification
Naive diversification and unit dependence Let's make a simple case study so you will easily understand the unit dependence bias and naive diversification. You are given $20,000 by a relative.…
Cognitive Bias: Change blindness
Look at the video below. https://youtu.be/IGQmdoK_ZfY Did you see the trick? If not, watch the video again more carefully! This video is a famous example of change blindness. Change blindness…
Cognitive Bias: Utilitarian and Emotional Ethics
Ethics and sustainable investments The increasing appetite of consumers for bio products and sustainability investments reveals the desire of the young generation for a more ethical life and planet. Sustainable…
Cognitive bias: money and social norms
Join me in this example that will make it easy for you to understand what social and money norms are. You have just bought a house for your family. The…
Cognitive bias : Procrastination
Procrastination is the action or habit of delaying activities or situations that should be attended to, replacing them with other less relevant situations that we find more enjoyable. “Good resolutions…
Cognitive bias : the decoy effect
You can invest in one of these three companies: Company A: a startup in the food sector Company B: a startup in the financial sector, which had some financial difficulties…
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