Enhancing transparency through Neuroprofiler
Author: Angela Ekwu The Neuroprofiler questionnaire is more than just a questionnaire as it addresses three major themes in discovering the unique
How Neuroprofiler can improve client investments
Author: Angela Ekwu Neuroprofiler is a new solution to the quests of banks and investment firms with retail clients that have the
Behavioural finance: interview with Julien Revelle
What is really great about fintech, is that it is here to solve problems. That is the ultimate premise.
Introduction to behavioral economics
The objective of behavioral economics is to model and quantify psychological factors which affect our financial decisions, such as emotions, misperceptions, and
Turning client suitability into a science
Financial advisors in many countries are now required to offer financial products adapted to their client’s risk profile. However, more than 10
Cognitive biases and risk decision-making
Behavioral finance uses psychological insights to inform financial theory. Behavioral finance holds that we do not behave like the rational and self-interested
Behavioral finance and social preferences
Behavioral Economics research – and later, Social Preferences research – started with lab experiments in the 1970s, where experimental
The herding effect
We are all influenced by the opinions expressed by others when making decisions. This natural tendency results from the anchoring
The Allais Paradox or the limits of rationality
Let’s play two little games! First game: Imagine you have to push one of two buttons: If you push the blue button,