ESG financial products: assessing your customers’ expectations will help you sell more
Falling interest rates, investor reluctance, difficulties in switching from euro funds to unit-linked products… These are not the most favorable times for
Behavioral finance: understanding investor preferences to sell better and more
Behavioral finance theories are interesting in many respects, but they are also very useful for understanding how investors position themselves. What is
Banking: 10 actions to boost ESG product sales to individuals
While a growing number of investors are seeking to make sense of their investments, ESG products are not yet meeting the demand.
Financial education: Europeans fall behind to the great discontent of banks
While 52% of French people say they are interested in current events and financial topics, only 20% consider themselves to have good
Education financière : les Européens à la traîne, au grand dam des banques
Si 52% des Français déclarent s’intéresser à l’actualité et aux sujets financiers, ils ne sont que 20% à considérer avoir de bonnes
ESG: is green investment a fad?
Whether you’ve been convinced for years that ESG products are the future of investment, or whether you previously considered them to be
Gamification in the banking and financial sector: what are the business opportunities?
Fintech, online banks, neo-banks... In an increasingly competitive context, traditional financial institutions are on the lookout for innovations that will allow them
Sustainable investments: SDGs, ESG, SRI, impact investing…what is the difference?
Author: Angela Ekwu Environmentally friendly investments or socially in tune investments have become more and more popular over the past 10 years.
Enhancing transparency through Neuroprofiler
Author: Angela Ekwu The Neuroprofiler questionnaire is more than just a questionnaire as it addresses three major themes in discovering the unique