preloader

Articles

ESG financial products: assessing your customers’ expectations will help you sell more

Falling interest rates, investor reluctance, difficulties in switching from euro funds to unit-linked products… These are not the most favorable times for

Read More

Behavioral finance: understanding investor preferences to sell better and more

Behavioral finance theories are interesting in many respects, but they are also very useful for understanding how investors position themselves. What is

Read More

Banking: 10 actions to boost ESG product sales to individuals

While a growing number of investors are seeking to make sense of their investments, ESG products are not yet meeting the demand.

Read More

Financial education: Europeans fall behind to the great discontent of banks

While 52% of French people say they are interested in current events and financial topics, only 20% consider themselves to have good

Read More

Education financière : les Européens à la traîne, au grand dam des banques

Si 52% des Français déclarent s’intéresser à l’actualité et aux sujets financiers, ils ne sont que 20% à considérer avoir de bonnes

Read More

ESG: is green investment a fad?

Whether you’ve been convinced for years that ESG products are the future of investment, or whether you previously considered them to be

Read More

Gamification in the banking and financial sector: what are the business opportunities?

Fintech, online banks, neo-banks... In an increasingly competitive context, traditional financial institutions are on the lookout for innovations that will allow them

Read More

Sustainable investments: SDGs, ESG, SRI, impact investing…what is the difference?

Author: Angela Ekwu Environmentally friendly investments or socially in tune investments have become more and more popular over the past 10 years.

Read More

Enhancing transparency through Neuroprofiler

Author: Angela Ekwu The Neuroprofiler questionnaire is more than just a questionnaire as it addresses three major themes in discovering the unique

Read More