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Behavioral finance: understanding investor preferences to sell better and more

Behavioral finance theories are interesting in many respects, but they are also very useful for understanding how investors position themselves. What is their relationship to risk? What types of products…

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Financial education: Europeans fall behind to the great discontent of banks

While 52% of French people say they are interested in current events and financial topics, only 20% consider themselves to have good financial knowledge, according to a study conducted by…

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Introduction to behavioral economics

The objective of behavioral economics is to model and quantify psychological factors which affect our financial decisions, such as emotions, misperceptions, and cognitive biases.

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Turning client suitability into a science

Financial advisors in many countries are now required to offer financial products adapted to their client’s risk profile. However, more than 10 years after the enactment of this new requirement,…

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Cognitive biases and risk decision-making

Behavioral finance uses psychological insights to inform financial theory. Behavioral finance holds that we do not behave like the rational and self-interested agent of economic theories. Homo Sapiens is not…

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Behavioral finance and social preferences

Behavioral Economics research – and later, Social Preferences research – started with lab experiments in the 1970s, where experimental

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The herding effect

We are all influenced by the opinions expressed by others when making decisions. This natural tendency results from the anchoring

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Cognitive bias: Ratio bias

You’ve decided to get vaccinated to enjoy your summer holidays. You go to the lab where two vaccines are offered, both have been tested on 4 million people. Vaccine 1:…

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The Allais Paradox or the limits of rationality

Let's play two little games! First game: Imagine you have to push one of two buttons: If you push the blue button, you are guaranteed to receive $1 million directly…

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Covid-19 vaccine: decisions under uncertainty

Would you accept the Covid-19 AstraZeneca vaccine if you had to make that choice today?  You may have had this kind of conversation recently with your friends and family and…

Continue ReadingCovid-19 vaccine: decisions under uncertainty
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