A new era with gamification for the financial services
The gamification represents a "new boost for financial services" according to PwC. The new generation of Millennials, who were born in the digital era, is used to have an access…
Gamification and its challenges
What is gamification? Gamification is an innovative idea that consists in applying game mechanisms to other domains (websites, applications, social networks, etc.). Gamification can help companies better train new employees…
The Octalysis Model and Gamification Levers
Description of the Octalysis Model The Octalysis model, created by Yu-kai Chou, identifies the following 8 main gamification levers: Vocation and sense of epic: allows the user to feel privileged…
Financial products: if Europeans don’t invest, it’s because they don’t know anything about them!
In light of the new MiFID II directive, which has made it mandatory to assess the financial knowledge of individual investors via a knowledge test, rather than via self-assessment. Thus, to comply with the regulations, many financial institutions find themselves unable to sell certain products. So how can we improve the financial education of savers?
What is Gamification? What are its business applications?
Definition of gamification Gamification is done by applying game-design elements in non-game contexts. The term refers to the strategic attempt to enhance systems, services, organizations and tasks by providing the…