The gamification represents a “new boost for financial services” according to PwC. The new generation of Millennials, who were born in the
Expectations of Gen X and Y towards gamification What is gamification? Several definitions of gamification can be identified in the international literature.
In light of the new MiFID II directive, which has made it mandatory to assess the financial knowledge of individual investors via
Definition of gamification Gamification is done by applying game-design elements in non-game contexts. The term refers to the strategic attempt to enhance
Fintech, online banks, neo-banks... In an increasingly competitive context, traditional financial institutions are on the lookout for innovations that will allow them