A new era with gamification for the financial services
The gamification represents a “new boost for financial services” according to PwC. The new generation of Millennials, who were born in the
Gamification and its challenges
What is gamification? Gamification is an innovative idea that consists in applying game mechanisms to other domains (websites, applications, social networks, etc.).
The Octalysis Model and Gamification Levers
Description of the Octalysis Model The Octalysis model, created by Yu-kai Chou, identifies the following 8 main gamification levers: An Academically and
The expectations of Gen X and Y towards gamification
Expectations of Gen X and Y towards gamification What is gamification? Several definitions of gamification can be identified in the international literature.
Financial products: if Europeans don’t invest, it’s because they don’t know anything about them!
In light of the new MiFID II directive, which has made it mandatory to assess the financial knowledge of individual investors via
What is Gamification? What are its business applications?
Definition of gamification Gamification is done by applying game-design elements in non-game contexts. The term refers to the strategic attempt to enhance
Gamification in the banking and financial sector: what are the business opportunities?
Fintech, online banks, neo-banks... In an increasingly competitive context, traditional financial institutions are on the lookout for innovations that will allow them
