MiFID II: how to ensure compliance without impacting customer experience?
Customer experience is a growth driver that’s becoming increasingly crucial in all businesses. Beyond the quality of service and products, it provides a favourable and unified experience from one end of the interaction between a customer and a company. The challenge is considerable in financial products, where compliance with regulations requires potential future investors to fill out lengthy questionnaires, particularly given the MiFID II regulation and the deadline of 2 August 2022. So, what processes should be put in place to ensure compliance while guaranteeing the best possible customer experience?